Bosiden And Harbin Officials Jointly Released Strategic Achievements, And The Fashion Show "Hail To Ice And Snow" Shone In The Ice City

　　 On the evening of December 18, 2024, Harbin -- The event of "Hail to Ice and Snow" Erbin × Bosiden strategic achievement release was grandly opened at Sophia Church Square, which bears profound historical and cultural heritage. This event was jointly organized by Harbin Madeier Cultural Tourism Investment Group and Bosiden Group, aiming to show the deep integration of Bosiden's cold protection technology with Harbin's unique historical culture and ice and snow culture through the fashion show of "Hail to Ice and Snow", and comprehensively show the phased achievements under the strategic cooperation framework between Bosiden and Harbin officials. This not only marks that the two sides have taken solid steps in promoting the high-quality development of the ice and snow economy, but also highlights the profound significance of Chinese brands working together with Chinese cities to explore the integration path of cultural innovation and economic upgrading. The event attracted more than 450 guests, including leaders from the Trademark Office of the State Intellectual Property Office, provincial and municipal leaders, leaders from relevant departments (units) directly under the municipal government, senior managers of Bosideng Group and Madeier Cultural Tourism Investment Group, top business executives of national well-known real estate, celebrities from all walks of life, such as culture, sports and performing arts, and media representatives, Jointly witnessed this landmark ice and snow event.

"Hail to Ice and Snow" Fashion Show

　　 Chinese City × Chinese Brand, Jointly Draw a New Blueprint of Ice and Snow Economy

Since June this year, Bosiden Group and Harbin officials have officially established a strategic cooperation relationship of high standing, high starting point and all-round, deeply implemented the advanced development concept of "ice and snow are also golden mountains and silver mountains", effectively activated the industrial potential of Madeier Cultural Tourism Investment Group, and realized the deep integration and common growth of Chinese brands and Chinese cities at the strategic level. On this basis, with resource sharing and close collaboration, a series of strategic achievements with milestone significance have been achieved. Mr. Gao Dekang, the founder of Bosiden brand and the president and chairman of the group's board of directors, said: "Bosiden and Harbin have reached deep strategic cooperation, launched the" Erbin × Bosiden "co branded series, created a new model of city brand cooperation, and jointly promoted the high-quality development of the whole industrial chain of Harbin's ice and snow economy, writing that the city and brand grow together A wonderful chapter of joint development. "

Gao Dekang, Founder of Bosiden Brand, Chairman and President of the Group Board of Directors

In addition, Bosiden also launched large-scale industrial investment in Harbin, covering R&D, goose down whole industrial chain and clothing production base construction, bringing together many top talents and advanced equipment in the industry, further improving the ice and snow equipment industry chain, creating employment opportunities for the local, and strongly promoting the sustainable development of Harbin ice and snow economy. "The cooperation between Bosiden and Harbin is not only the integration of industry, but also the integration of culture and feelings. Bosiden will take root in the black land, grow vigorously upward, and from here, all the way north to the world, to create a" Erbin × Bosiden "world ice and snow down clothing brand." Gao Dekang said.

　　 The grand show is brilliant and shows the charm of the brand and the city

The climax of the activity is undoubtedly the fashion show of "Hail to Ice and Snow". Sophia Cathedral, a landmark building bearing the historical memory of the city and the integration of multiple cultures, was chosen by Bosiden as the stage of this grand show, which perfectly fits the theme of displaying the cultural and artistic features of the city. The show is divided into four chapters, each of which contains profound ideas and ingenuity. The wonderful performance of the model interweaves the fashion sense of down jacket with Harbin's historical heritage and the spirit of ice and snow. Each down jacket deeply demonstrates the respect and understanding of Bosideng brand for Harbin's regional culture, which is a two-way journey of the brand and the city.

Inspired by the urban landscape of Harbin, the series of chapters of "Erbin × Bosideng" draw on the characteristics of St. Sophia Church, European architecture on the Central Street and Chinese Baroque architecture in the Daowai District, and apply its shape, color, decorative details and other elements to the style design, color matching and pattern decoration of down jackets, showing a romantic charm. The models, dressed in down jackets designed with the exclusive pattern of "Ice City White", walked gracefully on the catwalk in the nimble rhythm of modern jazz dance, leading the audience to immerse in the ice and snow dream of Harbin.

The extreme cold series has become a highlight of the show with its dynamic cold insulation technology and high-quality high fluffy goose down. This series is ingeniously matched with the light colors of frost and snow and the warm colors of forest vegetation, and equipped with sweaters with geometric intarsia and twist weaving effects, as well as environment-friendly furs, showing a quiet and meaningful atmosphere, showing a luxurious outdoor style.

The Polar series kicked off with a passionate monologue of "Thank you for the cold". With the sound effect of howling snow and exciting drum music, the scene atmosphere reached a climax. This unique drum element originates from the cultural tradition of the Inuit people in the Arctic region. They transmit information and gather ethnic strength through the beat of drums. Each beat of the drum is like a heartbeat, like a war drum, giving explorers courage and motivation. Polar series draws on the essence of Heilongjiang minority culture in the show, such as Oroqen, Hezhe, Ewenki and Daur. The designer also drew on the style characteristics and traditional patterns of national costumes such as cheongsam, mandarin jacket and gowns, and skillfully used the red, blue, brown and other colors commonly used in Heilongjiang national culture to match the color combinations with unique national characteristics.

"Hail to Ice and Snow" fashion show, extreme cold polar series

The chapter of "Ice and Snow Dream" is inspired by the eight tone box. The designer skillfully integrates traditional techniques such as embroidery into the design of down jacket, adopts the colors that symbolize dreams as the main colors, and uses layered color contrast and symbolic elements of Harbin's diversified buildings to create a warm and elegant dream atmosphere. 30 pairs of waltz actors spin together with the models in the ice and snow world, quietly transferring warmth and love in this winter.

In addition, the event was also honored to invite a large number of performing arts and sports stars. Zhao Hongbo, Shen Xue and Zhang Hong, the ice and snow Olympic champions from Harbin, Yang Zi, the spokesman of Bosiden brand, Wang Yuheng, the ambassador of Bosiden brand and Antarctic ambassador, and Zhao Jiali, the supermodel, all appeared at the event in Bosiden down jackets, adding more shining stars to the show.

　　 Guests watching the show from right to left: ice and snow Olympic champions Zhao Hongbo, Zhang Hong, Shen Xue

Bosiden brand spokesperson Yang Zi, Bosiden brand ambassador, Antarctic ambassador Wang Yuheng, etc

　　 The first city co branded series, specially designed for "Erbin"

"Erbin × Bosiden" series down jackets continue Bosiden's consistent pursuit of "warmth, fashion, technology" concept. Each product combines use scenarios and functions, and carries appropriate warmth, wind protection and lightweight technology. At the same time, the series integrates the characteristic fashion elements of Harbin, and strives to bring consumers a practical and fashionable wearing experience.

The main product of the series is the "Erbin Snow Night" with the exclusive pattern of the city. The design inspiration comes from Harbin's ice and snow culture and landmark buildings, showing the romance and mystery of the snow night. This style adopts innovative waterproof grid and white film technology, which makes the clothes windproof and waterproof, while keeping the interior dry and warm. The locally decorated M technology reflective printing not only adds a sense of fashion, but also provides a technology protection function, making travel safer.

In terms of functionality, the "Extreme Cold" series performs well. This series uses a new far-infrared honeycomb heat storage technology. The shoulder cooling point removal design is combined with Bosiden's original shoulder temperature locking patent to precisely overcome the shoulder heating problem and provide the wearer with continuous and stable warmth.

"Erbin × Bosden" series "Erbin Snow Night"

The first show on this show is also amazing. Starting from Harbin's culture and history, the designer has created a series of clothes with unique styles: "city series" representing the unique imprint of Harbin city, "national series" integrating the elements of the ancient ethnic Ewenki, and "doll series" integrating the creativity of heaven and earth. The three series integrate the past and the present, cross the east and the west, tell the story of the city across time and space on the show, and show the cultural confidence and unique charm of Chinese brands and Chinese cities to the world.

　　 In the future, cooperation will be comprehensively deepened to jointly develop a new highland of culture and tourism economy

Looking forward to the future, Bosiden will continue to deepen cooperation with Harbin officials to jointly promote high-quality development of ice and snow economy. The two sides will carry out closer cooperation in product innovation, cultural tourism, public welfare action and other fields to jointly create an ice and snow brand with international influence.

In terms of product innovation, Bosiden will continue to increase the strength of scientific and technological innovation and design, and constantly launch ice and snow equipment products that are more in line with market demand and consumer preferences; We will continue to rely on Harbin's ice and snow resources and consumer market to carry out targeted product research, development and innovation, and strive to create more high-quality, high-tech down jacket products.

In terms of cultural tourism, Bosideng will take advantage of Harbin's local ice and snow cultural tourism resources to carry out cultural, artistic and fashion trend activities to show Harbin's diverse urban charm. Bosiden will launch the Madeier co branded customized ice hockey stick, and work with famous stars to punch in the Ice and Snow World and other landmark attractions to drive the tourism boom through the star effect. In addition, Bosiden will also create creative activities such as a giant extreme cold ice sculpture flash store, and sincerely invite more tourists to this ice and snow feast in the form of unique visual experience and interaction.

During this period, Bosiden will carry on the public welfare enthusiasm for many years, and will also launch a series of warm public welfare actions to repay the support of the government and citizens, including giving Bosiden clothes to Harbin sanitation workers, bus drivers, ice carving workers, traffic police on duty and other front-line workers to help them resist the outdoor cold; Donate clothes to the students of Daliang Mountain Public Welfare Research Ice City Tour to help them dream of a winter trip. In addition, Bosiden also cooperated with the bungalow area (Harbin Economic and Technological Development Zone) to support the youth curling team at designated points, and donated clothes together with the Madeier Cultural Tourism Investment Group to add warmth to the city. This series of measures shows Bosiden's "warmth gene" and its role as a national brand.

Adhering to the original intention of "warming the world", Bosideng gives full play to its 48 years of profound accumulation and innovation advantages in the field of down jacket, and works together with Harbin to explore a new path of cultural and tourism integration, so as to contribute wisdom and strength to the creation of new diversified cultural and tourism formats and new products.