Global Link, Create A Future Together: Shenzhen Underwear Industry Association Visited France And Italy To Deepen International Cooperation And Achieve Fruitful Results

Looking at the overall economic development of a city, the fashion industry is an important embodiment of the city's soft environment and comprehensive competitiveness. With the rapid development of the global fashion industry, China's underwear industry is ushering in a new growth point to promote high-quality development of the underwear industry towards internationalization.

On September 8, local time in France, Zhang Fengwei, founder of SIUF China International Brand Underwear Exhibition and executive vice president and secretary-general of Shenzhen Underwear Industry Association, led the delegation to France and Italy to carry out fashion industry negotiations and other work, seize the opportunity, expand the market, talk about cooperation, promote investment, and communicate with local people from all walks of life in trade, fashion, information and other key development fields. SUA takes the initiative to go out and connect with the global fashion industry, making Shenzhen underwear dance in the world!

　　 Deepen global cooperation and create a beautiful future

——Inject new momentum into the development of China's underwear industry

On September 8, the delegation went to Versailles Exhibition Hall in Paris to participate in the Paris swimwear underwear exhibition, which is the most appealing and well-known professional exhibition of intimate underwear in Europe. In view of its special influence, professionalism and high turnover in the industry, it has become an exhibition specially recommended by UFI. This is also an excellent opportunity for Shenzhen Underwear Industry Association to capture more industry information, clock in overseas brands, participate in overseas activities, and promote the integration of Chinese underwear with the international market.

The delegation visited the French Sustainable Fashion Center of Fashion Green Hub and was warmly received by Ana ï s Chaumont, the project manager. It is reported that Fashion Green Hub France Sustainable Fashion Center was established in Rube in 2015. Since its establishment, it has been actively advocating and implementing more sustainable, localized, circular, innovative and inclusive fashion solutions to create local employment opportunities. The two sides conducted in-depth discussions on the form of cooperation in the future exhibition, aiming to let more Chinese enterprises understand the cooperation approach of sustainable fashion trends, while providing certain guidance for product upgrading and industry development, and jointly promoting the global healthy development of sustainable fashion.

Later, Matthieu, head of Paris headquarters of Paris International Underwear Exhibition Pinet conducted in-depth exchanges. Secretary General Zhang Fengwei said that in the future, there may be more cultural cooperation between Chinese local underwear brands and French brands. For example, co branding and authorization between brands will be an important development direction. By introducing European brands into China in this way, Chinese consumers can better accept these brands. At the same time, it should be a trend in the future to combine China's manufacturing capacity with France's creativity. For a long time, Shenzhen Underwear Industry Association has insisted on leading Chinese underwear brands to "go global" to connect with the global fashion industry, and also welcomed Paris International Underwear Exhibition to organize enterprises to enter China to show more fashion culture and cross-border cooperation.

The delegation went to the IFA Paris Fashion Institute to talk with Delphine Durieux, the IFA fashion designer and head, and actively explore new opportunities for cooperation between the institute and enterprises. It is reported that IFA Paris Fashion Institute emphasizes the importance of sustainable development in the fashion industry, advocates a more integrated education method, and looks forward to the possibility of more cooperation in the future.

The delegation came to GOTS booth for exchange, according to Juliane, the global brand cooperation representative Ziegler introduced that GOTS was founded by four well-known organizations: Organic Trade Association (OTA, USA) Internationaler Verband der Naturtextilwirtschaft (IVN, Germany), Soil Association (UK) and Japan Organic Cotton Association (JOCA, Japan). Together, they have rich experience in promoting "organic", and have formulated separate processing standards for organic textiles. GOTS draws on the suggestions and opinions of other relevant international stakeholder organizations and experts to regularly update the standards. We look forward to sharing the "Global Organic Textile Standards" on the SIUF China International Brand Underwear Exhibition platform in the future.

The delegation then visited Ms. Yin Ming, the designer. She was once the head of the intangible cultural heritage blue dye research and development project. Now living in Paris, she is one of the founders of the French women's sports brand twosixone, the product development consultant of the Paris fashion sports brand Satisfy, and the product development consultant of the French desert cross-country brand WAA. Through exchanges between the two sides, more thinking and learning were promoted.

Airs de Paris, founder of SIUF China International Brand Underwear Exhibition, executive vice president and secretary-general of Shenzhen Underwear Industry Association Zhang Fengwei has an exclusive interview. Founded in 2010, the magazine is a unique trilingual cross-cultural fashion magazine, a certified media by the French Ministry of Culture and Paris Fashion Week, and a partner of the World Journalists Association. With rich French government and fashion industry resources, it has developed into a fashion organization with magazines, training, consulting, etc.

On September 11, the delegation visited Stefano De, the representative of InvestHK Investment Promotion Agency in Italy and the founder of DePoly Paoli， He is mainly responsible for the trade cooperation between Italy and Hong Kong, China. It is reported that DePoly was founded in 1995 and is a leading provider of business intelligence and consulting services in the fields of international enterprise investment strategy, foreign capital attraction and tourism marketing. The two sides conducted in-depth discussions and reached consensus on how to better integrate Italian and Chinese underwear cultures.

The delegation went to Italy's Ultralato Ultralanto, a design team with 20 years of industry experience, which is active in all corners of Europe and China on the global design stage, focusing on creating diversified design projects and providing customized services. The two sides discussed more new ideas on the current market dynamics and design creativity, and looked forward to achieving innovative breakthroughs in the presentation of the exhibition.

The delegation visited Angela Hua and Ying Huang, the co founders of D Á Strategy team Strategy is a professional team focusing on providing strategic consulting for design and niche brands, including brand building and communication, business strategy, design project management and creative activities. He is good at creating, developing and maintaining brand awareness and concept, and achieving the target positioning of the brand in European and Asian markets. In the exchange, they said that the exhibition is a good communication window, which can quickly understand the industry dynamics and market demand, and communication will inject abundant momentum into the high-quality development of the industry.

Shenzhen underwear, dancing in the world, reflects our determination to persistently promote creative dialogue and advocate diversified fashion culture. Next, SIUF International will continue to deepen exchanges and cooperation with international fashion brands, institutions and other fields. In the future, Shenzhen Underwear Industry Association will also continue to play the role of bridge and link of the industry platform, drive relevant enterprises in the underwear industry to continuously expand overseas markets, and realize the comprehensive integration of China's underwear industry with the international industry.