Digital Technology Enables China'S Fashion Industry To Broaden The New Track Of The Meta Universe

What kind of experience is it to "wear" the metauniverse? The first Cosmos Fashion Design Show in Wuhan, China, and the first "Counting Cube" Cosmos Fashion Industry Summit Forum opened on the evening of the 14th, and industry experts, well-known enterprises, and university representatives from home and abroad discussed the new track of the Cosmos Fashion Industry.

On the show, the virtual reality integration of digital plate making and clothing design was completed one by one through computing engine, 3D modeling and other technologies. From "mountains and seas" to "different star travelers", the imagination of the sky and the sky was highlighted.

Yang Jian, executive chairman of China Fashion Designers Association, said that the universe will bring rich application scenarios and diversified industrial ecology to the fashion industry, and promote the emergence of new products, new formats, new models and new consumption. With technology iteration, design and technology are deeply integrated. From digital twins to digital primitives, fashion designers are constantly innovating in the field of the universe.

According to Zha Qian, chairman of Wuhan Zetayun Technology Co., Ltd., an enterprise of Wuhan Yuanuniverse Industry Alliance, making a ready to wear garment requires a lot of labor and fabric costs according to the traditional garment industry process. The universe subverts the traditional pattern of clothing design and plate making, and breaks through the clothing industry chain, which will save tens of thousands of tons of cloth waste for China, and reduce cloth printing and dyeing and environmental pollution.

"As the largest garment production base in the world, China has a strong flexible supply chain, which can enable everyone's clothing customization to be realized in the meta universe," said Zha Gan.

Zheng Da, dean of the School of Fine Arts of Central China Normal University, said that the meta universe craze has spread to the field of consumer goods, and China's fashion industry has also accelerated its digital transformation. Many well-known clothing and beauty brands have "stepped into" the meta universe, setting off a new trend. The universe not only provides designers with a broader creative space, but also can meet the personalized needs of consumers.

The reporter found that at present, Beijing, Shanghai, Wuhan and other places are stepping up the layout of the meta universe industrial track, and intensively introducing relevant policies and planning documents.

(Source: China News Network)