The Betrothal Gift Of Tebu And Seven Wolves Is As High As 1.8 Billion

Quanzhou rich circle adds happy event again.

The marriage between Tebu and the seven wolves is still being watched by the whole network. The new couple are ding Jiamin, the second princess of Tebu, and Zhou Liyuan, the second son of the seven wolves family.

There is a listed company behind the two families. As of 12:00 a.m. on September 22, the total market value of Tebu international exceeded 24.688 billion, and the total market value of seven wolves exceeded 4.285 billion. It is said that in this nearly 30 billion marriage, the bride price alone is as high as 1.8 billion.

Unlike most wealthy families, Ding Jiamin is active in social media and frequently interacts with netizens. Someone left a message asking how she and Zhou Liyuan got to know each other? She said, "childhood sweetheart." Two days later, she sent a video of hand in hand pressing the road. Netizens said that they had finally seen the real version of the love story of a powerful family.

But the marriage of powerful families is not necessarily just love.

According to the company's investigation, before the marriage, the two sides jointly established cross-strait youth (Xiamen) Equity Investment Fund Management Co., Ltd. among the shareholders, apart from qipilang industry, Jinjiang Wanfeng also held 33.3% shares respectively. Equity penetration shows that the investor of Jinjiang Wanfeng investment is Ding Mingzhong, vice president of Tebu. He is the younger brother of Ding Shuibo, the founder of Tebu.

It is not uncommon for Fujian businessmen to get married, but few of them are so high-profile. According to the analysis of insiders, the high-profile wedding booking may be related to the sluggish shoe and clothing industry in the past two years. Everyone is in urgent need of finding a weapon to bring confidence. Fujian businessmen choose to join forces to keep warm.

The love you think may have been labeled in the dark.

Marriage of the rich and powerful

Recently, a photo spread on the Internet. The girl in the picture is wearing a light yellow gauze skirt, small and lovely; Boys wear black suits, cool and handsome.

It's a wedding banquet for a big family. Mr. Ding's two daughters, Mr. Ding and Mr. Zhou's daughter, are the two parents of Mr. Ding# The marriage of seven wolves and the Tebu family has been a hot topic on microblogging.

According to the live video circulated, at the engagement banquet, Ding Shuibo called out that the two couples "should support each other in their careers".

The topic of marriage between the rich and powerful has set off a gourd feast on the Internet. Careful Netizens found that in addition to the official publicity photos in full dress, there was also a group photo of the couple wearing their own brand clothes on the Internet, "Tebu and seven wolves also fell in love.".

It is worth noting that the two young post-95s have already held important positions in their respective family businesses.

Ding Jiamin, born in 1997, is currently the manager of Tebu's newly developed women's category "semi sugar series" in 2021. She has also personally shot posters to represent her own products. Under the management of Ding Jiamin, "semi sugar series" will launch 17 models in 2021, with 41 pieces in total.

Zhou Liyuan was born in 1996 and graduated from the University of Toronto in Canada. In 2018, he officially joined the seven wolves and became the manager of the seven wolves totem; In 2019, he became the youngest member of the board of directors of the group, and is now the assistant to the general manager of the company.

Zhou Liyuan, a young man, has made great achievements.

In 2017, seven wolf acquired the light luxury brand Karl Lagerfeld, but after the acquisition, it lost money year after year, which hindered the performance of seven wolf. In the first year of joining septenaeus, Zhou Liyuan began to participate in the management of Karl Lagerfeld, and the brand began to make profits three years after taking over. According to the data, in 2021, Karl Lagerfeld's revenue was 279 million, with a year-on-year increase of 107.32%, and a profit of 11.2036 million yuan.

The second generation of successors after 1995

At the engagement banquet, Ding Shuibo, 52, and Zhou Shaoxiong, 57, laughed brightly. For the two Fujian businessmen who started from scratch and have been in business for decades, it is time for them to consider the issue of successors when they are in their prime.

In fact, in April last year, Ding Jiamin began to "log in" major social media. However, we didn't know her status as a daughter. We only felt that she was a "sweet girl with a strong sense of women's League". From that moment on, the Post-97 generation began to speak for her own enterprises in a more z-generation way.

Ding Jiamin's major has nothing to do with clothing, but she is interested in fashion. So she studied in Britain and joined special step after returning to China. According to China entrepreneur, Ding Jiamin once recalled her experience of joining Tebu: she started as an assistant to the vice president of the brand, wrote meeting minutes, did PPT, learned knowledge related to the brand, and looked like a new person just entering the society.

Today, she and delireba have become the "spokesperson" of Tebu. As the main manager of the "half sugar" women's wear series, Ding Jiamin has participated in almost every link, from design, fabric to brand communication, and even taking photos of herself. From the point of view of the current "half people" series, "sugar" is in line with the aesthetic.

Social media is also the marketing position of the post-95's. Ding Jiamin's operation strategy is to share her clothes like a blogger, including watching Gao dingxiu and shopping in the buyer's shop, so that everyone can understand her daily and fashion aesthetics through videos.

The daughter's daily life also includes the interaction with stars, and the highlights are recorded and posted on social media. In a year and a half, Ding Jiamin has accumulated 36000 fans and over 220000 likes. "The world's online business" observation found that in just one day, Ding Jiamin's shaking tone has increased by 2000 fans.

Zhou Liyuan, her fiance's son-in-law of seven wolves, is slightly low-key, and can hardly find more news about him on the Internet. However, according to public information, Zhou Liyuan's academic experience is related to fashion. He studied art history at the University of Toronto in Canada. After returning home, he entered the company and started to operate a younger brand line, gradually taking over the family business.

It is not difficult to find that studying abroad, returning home to enter a family business, gradually accumulating management and operation experience in the interior, and then choosing the main beam in a branch company or subsidiary company is the growth mode of many Fujian second generation. Of course, this template is also replicated and applied in more Chinese enterprises' second generation. Luo Cheng, the "second son of social fear" of holly reported by "world online business" before.

Tebu vs septenaeus

The biographies of the two generations are similar. Behind the marriage, many people are concerned about whether the two families are "well matched"?

On August 23, TEB released its 2022 interim performance report: revenue and profit hit new highs.

According to the announcement, Tebu's revenue in the first half of 2022 will reach 5.684 billion yuan, a year-on-year increase of 37.5%; The operating profit reached 922 million yuan, a year-on-year increase of 34.8%.

In detail, the main brands of Tebu still occupy a dominant position, with the growth of fashion sports brands (K-Swiss and palladium) and professional sports brands (Merrell and SAUCONY) growing rapidly. In addition, the performance income of Tebu children has soared by 83.7%, contributing about 15% of the main brand income.

Just one day after the release of Tebu's financial report, seven wolves released its 2022 semi annual report. The interim report disclosed that the revenue of seven wolves in the first half of 2022 was 1.448 billion yuan, a year-on-year decrease of 6.06%. The net profit was 90 million yuan, with a year-on-year increase of 9.2%. In terms of revenue and growth rate, there are many gaps between the seven wolves and Tebu international.

Therefore, some netizens said that this marriage is the seven wolves want to keep warm. But actually, not all of them.

There are worries behind the good news.

In the first half of 2021, Tebu's inventory turnover days were 79 days, which increased to 106 days in the same period of 2022, a new high since 2018. The sales of footwear industry is facing the challenge of the epidemic situation. Recently, the special step of deep cultivation of shoes and clothing has also spread out that coffee track should be arranged. Diversified layout may be one of its future directions.

And seven wolf, although in the main business clothing growth slows down, but in the investment plate vision is good, has invested many industry unicorns. Some people call seven wolves "the wardrobe of a tough guy with the coat of VC (venture capital)".

Seven wolf holdings was established in 2000. It has three self owned platforms, namely, seven wolf venture capital, seven wolf energy conservation and environmental protection fund and Qicheng capital. Not only that, seven wolf is the LP (limited partner) of cornerstone capital, Fengrui capital, zhengxingu and other institutions. Seven wolf's investment map covers financial technology, energy conservation and environmental protection, Internet, new consumption, new culture, high-tech, etc., involving UnionPay business, Rouyu technology, sunshine insurance and other enterprises.

Just recently, the investment map of this "gold digger" has come to the next city. In September, seven wolf announced its investment in Spanish fashion brand desigual, which plans to increase the revenue of the brand in China to 40 million euro in the next five years. Like many enterprises, the significance of "buy and buy" focuses on the strategy of rejuvenation.

On the whole, the two enterprises have their own strengths, and there is a taste of complementary advantages behind the marriage.

Love is more than marriage

While the marriage event caused a sensation in the whole network, it also opened a larger network of hundreds of billion marriage relatives of Fujian businessmen, and some netizens sorted out a list.

According to an online photo, Ding Lizhi, the eldest daughter of Tebu chairman Ding Shuibo, married Lin Xiaowei, the son of Jiumu chairman Lin Xiaofa.

Wang Jiajia and Wang Jialin, the two daughters of Wang Wenbin, the founder of Bama, married Gao Li, the son of Gao Shijun, chairman of Gaoli group, and Zhou Shiyuan, the son of Zhou Yongwei, chairman of seven wolves.

Wang's son, Wang kunheng, married Ding Siqing, the daughter of Anta chairman Ding Shizhong.

Anta, seven wolves and Gao Li, the three relatives of the Bama family, together with Jiumu bathroom, which are connected by Tebu, are forming a 100 billion marriage circle among the actual controllers of Fujian famous enterprises.

Some people in the industry have analyzed that the marriage between the powerful families is an active combination of high-quality resources. The high-profile wedding booking and the 100 billion yuan marriage bureau between Fujian merchants may have something to do with the shock performance of the shoe and clothing industry in the past two years. Data shows that in the first half of this year, Anta, Tebu, 361 degree and other domestic sports brands achieved double-digit revenue growth; The king of nine herdsmen and noble birds were in deficit. Quanzhou clothing enterprises are happy and worried. Whether they can improve the stamina or reverse the decline is related to strategy, resources and successors.

In those days, my parents made a lot of efforts with their bare hands. Now, with a prosperous career and a prosperous family, it's time to give the microphone to the second generation. One of the reasons is that Fujian merchants are powerful.

At the time of the happy event of Tebu and seven wolves, another old video was circulated again. When the eldest son of Jiumu got married, Ding Shizhong, Zhou Yongwei, Ding Shuibo and Hong Zhongxin sang together to push the wedding ceremony to a climax. The words in the lyrics "three minutes are doomed, seven points depend on hard work, and love will win". It is not only a true portrayal of that generation of Fujian merchants, but also sung to the second generation of the handover stick.