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Attention: The New Trend From The Perspective Of The Upgrading Of The Central Gate Of The Red Cotton

2022/3/1 13:16:00 0

　　 News background

　　 Under the strong control of HongMian group, from January 1, 2022, Guangzhou light and textile trading Park, located in Zhongda Business District of Haizhu District, Guangzhou, is officially renamed as "Guangzhou HongMian middle gate", with a brand-new positioning of "textile and clothing fashion ecological port", steady layout and construction of "one base, three centers", and construction of international fashion release center, which will further release the vitality of textile and clothing fashion business in the region.

　　 In recent years, Haizhu District of Guangzhou city has been constantly upgrading and transforming, and has become a demonstration area, leading area and leading area for the innovation and development of China's professional market. The local market has carried out characteristic transformation plans to help the famous Zhongda business district realize a new round of innovation and upgrading.

　　 For example, in January this year, the red cotton middle gate, which was newly launched, has attracted great attention from all walks of life. It is regarded as a new era model for the transformation and upgrading of traditional professional market in the industry, with many bright spots. From the brand-new upgrading scheme of HongMian Zhongmen, the key words of "fashion", "internationalization", "branding", "industrial Internet application" and "digitization" have become the new trend of professional market development.

　　 Fill the gap of clothing sector

　　 Enhance the fashion consumption function of Haizhu

　　 In 2019, with the linkage of governments, enterprises, associations, academic circles and scientific research institutions at all levels, the medium and long-term development strategy of China University business circle is clear; In 2020, Haizhu District launched the "measures of Haizhu District on supporting the transformation and upgrading of Zhongda textile business district to build Guangzhou fashion city", providing strong talent, capital and government service support for the development of fashion industry in the business district; In 2021, Haizhu District Party committee and government issued the overall work plan for promoting the construction of CUHK international textile fashion center, vigorously promoting the comprehensive improvement of CUHK textile business district, and actively taking actions by the market and merchants in the business circle to carry out innovation in different key areas around the core line of building "CUHK international textile fashion center".

　　 Haizhu District government plans to promote a number of model and demonstration markets on the basis of the existing business circle in the future, and build an international textile fashion center focusing on fashion design and exhibition trade, leading textile technology, gathering creative clothing brands, leading international fashion trends and having industry discourse power in the world. Located at the core of the Zhongda business district, HongMian Zhongmen gate is in a new stage. It not only fills the blank of clothing plate in Haizhu District, but also enhances the fashion consumption function of the region.

　　 Advanced original design

　　 Overseas clothing brands take the lead

　　 Hongmianzhongmen is the first professional market to promote the transformation and upgrading of Zhongda business circle. Over the years, it has focused on the innovation of industrial fashion mode, and has been concerned and recognized by the relevant government departments at the national, provincial, municipal and district levels. In 2017, it became the first batch of national "textile and garment creative design pilot park". In the new round of optimization and upgrading work, the original design functional space which can accommodate thousands of fashion design institutions has been laid out, and nearly 10000 designers are planned to be introduced, which has attracted a large number of overseas fashion creative enterprises and institutions such as Italy and South Korea to seize the advanced places.

　　 Yang Zhixiong, executive general manager of Guangzhou HongMian Zhongmen, said that the upgraded HongMian Zhongmen will focus on the brand-new positioning of "textile fashion ecological port", and strive to build an interconnected "one base and three centers", namely, fabric headquarters base, T11 clothing designer brand center, textile and garment design and plate making center, and supply chain e-commerce center. Through the application of new technologies, the expansion of new channels, the creation of a new platform, leading the fashion innovation mode of textile and clothing, to build an international fashion publishing center.

　　 Among them, T11 fashion designer brand center, as the innovation mode of Guangzhou HongMian Zhongmen, aims to build an integrated platform of exhibition trade design factory, which has become the focus of the industry since the announcement of the upgrading scheme. In January this year, the overall renovation and upgrading was completed, and the first batch of Korean fashion brand delegation took the lead in signing the T11 fashion designer brand center. As the first fashion event after the brand-new listing of HongMian Zhongmen, the brand resources of Korean designers occupy the first place, which fully demonstrates the international vision and industrial strength of HongMian Zhongmen.

　　 Yang Zhixiong said that the long-term and good cooperation foundation with South Korean textile and garment enterprises and the strong strength of HongMian group in the international fashion field for many years have promoted the cooperation between Guangzhou HongMian Zhongmen and 100 Korean first-line fashion brands. In the future, taking T11 fashion designer brand center as a new starting point, more original fashion designers and designers' clothing brand resources from South Korea, Japan, Italy and other overseas countries will be introduced into HongMian Zhongmen of Guangzhou, making the project a real international fashion publishing center.

　　 All the first brands signed for the opening ceremony are overseas clothing brands, which means that "original clothing" and "international fashion" will be the first round of upgrading and development of Guangzhou HongMian Zhongmen. Yang Zhixiong said that in the future, the space of more than 280000 square meters of HongMian central gate in Guangzhou will gather more global clothing brand resources and clothing designer resources, change the previous professional market mode of single category, and truly open up the industrial closed-loop from fabric, design, plate making, clothing, sales, display and trading, so as to create a business circle rooted in Zhongda, radiate the whole country, and expand the market It is a global textile fashion ecological port.

　　 In depth industrial chain

　　 Let fashion designers realize their dreams in one stop

　　 Ecology is the fertile soil for enterprise growth and industrial development. With the theme of "applying new technology, expanding new channels, creating a new platform, and leading the new mode of textile and clothing", Guangzhou HongMian Zhongmen is leading the industry to open the precedent of fashion innovation mode.

　　 In the future, it will become a one-stop fashion destination for fashion designers. It not only provides comprehensive space for clothing enterprises, designer brands, clothing e-commerce, personalized customization and other businesses and enterprises with design plate making, brand flagship store, headquarters office, exhibition and trade, live broadcast and sharing, but also provides 3D naked eye digital display screen, online Red photography base, live studio, international textile Museum, water performing arts center, Fashion Plaza and other functional scenes, Become the "ultimate" value creation platform for fashion designers.

　　 Be a model of the times and create a "port" for the Bay Area

　　 With the construction of Guangzhou as a "fashion city" and "international consumption center city" strategic layout, Guangzhou municipal government through policy planning guidance, establish industry model, focus on promoting the transformation and upgrading of professional market. In this wave of innovation and upgrading, Guangzhou HongMian Zhongmen is helping Zhongda business circle transform from a traditional wholesale market to a fashion and creative city.

　　 Yang Zhixiong said that at present, Guangzhou HongMian Zhongmen has initially formed an ecological system of textile and garment fashion industry chain. Under the guidance of the new development orientation, efforts will be made to introduce well-known clothing brands, fashion and design R & D headquarters, top 100 textile enterprises, etc., and actively integrate and integrate elements such as technology and cultural innovation, Through the construction of a rich ecological circle of fashion industry chain, we can support the textile and clothing industry's "technological beauty, ecological beauty, and life beauty" into a loud reality, and promote the harmonious connection between traditional industries and the times, cities and people's needs.

　　 It can be predicted that in the near future, with the iterative upgrading of the industrial operation mode of HongMian Zhongmen in Guangzhou, international clothing brands will take root, fashion designers will continue to gather, and the fashion atmosphere will become more and more intense. This textile and clothing fashion ecological port full of business opportunities will integrate and absorb more amazing new fashion forces.

　　 As a special professional market business district in Guangzhou and even the whole country, CUDA business district bears the mission of multi-dimensional reform and innovation and upgrading of industry, market, consumption and city in the new era. The industry is witnessing the re creation of fashion legend in China University business circle, and is looking forward to the new era glory of Guangzhou, the Millennium business capital, as the "international fashion consumption capital".

　　 Fashion designer studio

(source: textile and clothing weekly)