Textile And Garment Industry In Hebei Province Is Transforming To Fashion And Digitalization

Under the background of the new normal economy, the growth of the national textile and clothing industry slows down, the brand concept of the traditional clothing industry needs to be redefined, and the update of business model and the upgrading of consumer demand have brought impact on the traditional textile and clothing industry. More and more clothing enterprises begin to move towards intelligence, brand and high-end. The traditional manufacturing industry of clothing is gradually changing into fashion industry. Since the implementation of the transformation and upgrading of the clothing industry in Hebei Province in 2018, the textile and garment industry in Hebei Province has gradually promoted the leap from OEM OEM to independent brand, but it has not yet formed the characteristic fashion culture and scale.

Yang Yiming, member of the Standing Committee of the CPPCC of Hebei Province and vice president of the Provincial General Chamber of Commerce, put forward four suggestions in his proposal to accelerate the transformation of Hebei textile and garment industry to fashion, digitalization and high-quality development, build Hebei into a fashion cultural center with global influence and reshape the glory of textile and garment industry.

First, improve the policy planning of supporting clothing industry and optimize the development environment of fashion Hebei. Yang Yiming said in the proposal that the government should strengthen policy guidance, formulate supporting policies to promote the high-quality economic development of the fashion industry in Hebei Province, and set up a special fund of 100 million to 300 million yuan per year to promote the high-quality development of garment manufacturing industry in Hebei Province, to deepen scientific and technological innovation, boost the transformation and upgrading of the manufacturing industry, promote the open economy, and Strengthen the financial service guarantee, provide important support for promoting the deep integration and development of advanced clothing manufacturing industry and modern service industry, give full support to textile and clothing industry and other traditional advantageous industrial clusters, formulate implementation plans for the introduction of innovative talents, attract fashion talents to work and settle down, provide institutional guarantee, and create a favorable environment for the development of fashion industry.

Second, speed up the construction of garment industry creative park and promote the economic transformation of digital Hebei. To speed up the construction of garment industry creative parks in various cities, Yang Yiming said in his proposal that the government should set up a special fund of 20 million to 50 million yuan to support the construction of fashion and digital industrial parks, guide enterprises in the park from the traditional production and operation mode to the mode of "Internet of things + big data + fashion industry", and establish fashion industrial parks in the integration of physical manufacturing and digital economy, Introduce leading enterprises and institutions in the fields of domestic and foreign well-known fashion brands, big data service companies, live broadcasting, e-commerce operation, R & D design, original design and intelligent manufacturing, strengthen the construction of supporting platforms such as fashion trend release, brand display and new brand incubation, and promote the gathering, opening and sharing of R & D and design creativity resources.

The third is to cultivate characteristic industries in the field of new professional wear and open up the fashion uniform market in Hebei. China has an industrial force of 650 million people, and the market scale of professional wear is from 300 billion yuan to 400 billion yuan, which has become a new bright spot in the continuous growth of clothing industry. Yang Yiming said in the proposal that the government should take this opportunity to seize the opportunity to co host the Winter Olympic Games, rely on the development advantages of the 3502 professional wear leader, cultivate the characteristic industry of professional wear in Hebei Province, and call for a number of competitive advantage enterprises and strong brands of professional wear; We should strengthen the industrial and financial docking between the industry and financial institutions, broaden the channels of industrial financing, give full play to the advantages of the industrial and information technology, human resources and social security departments, and provide financial policy support for enterprises; We should further tap the domestic demand market of professional wear, encourage and guide centralized purchasing units to give priority to purchasing provincial brand professional wear under the premise of the same quality and price, award more powerful professional wear enterprises with bidding qualification, further expand the sales channels of brand professional wear in the province, establish a brand-new image of professional wear in Hebei Province, and create a development cluster of characteristic professional wear in Hebei Province.

Fourth, focus on making fashion clothing exhibition economy alive and establish Hebei fashion brand image. In recent years, Hebei Province has made great efforts to increase the construction of exhibition economy and the development of service industry. In his proposal, Yang Yiming suggested that the provincial government should set up a special fund for fashion clothing exhibition economy, so as to assist in the continuous holding of Hebei fashion week and other exhibition activities, such as fashion fashion exhibitions, fashion trend conferences and order fairs. Set up a special fund of 15 million to 20 million for fashion week, and set up an official organization of fashion week, which is sponsored by Hebei provincial Party committee and government, Provincial Department of industry and information technology, and organized by provincial textile and clothing industry association, provincial clothing chamber of Commerce and other units. The fashion week will be held in March or September every year, and the fashion week will be permanently settled in Shijiazhuang International Convention and Exhibition Center, Strive to build Hebei fashion week into a public service platform to promote the upgrading of fashion industry; We should strengthen the connection between the local market and fashion elements, adhere to the principle of introducing in and going out, and give the garment enterprises participating in various kinds of clothing and apparel exhibitions in the province to reduce the expenses of booth leasing and special exhibition decoration; At the same time, the clothing enterprises participating in the fashion week exhibitions outside Shenzhen and Shanghai will be given 200000 yuan, and those participating in the international fashion week such as Milan, Tokyo, Paris and New York will be given 300000 yuan, so as to gradually establish the textile and clothing brand image of Hebei Province, and encourage the clothing brands in the province to go out of Hebei and go international.