E-Commerce Live Broadcast Festival, Culture, Tourism And Goods With Innovative Forms To Promote Double Festival Consumption

Recently, the second live e-commerce Festival (Guangzhou, China) has attracted many people's attention. The reporter learned that the enterprises involved in the live broadcast involved various vertical market segments, such as cultural tourism, automobile, food, food, etc. among them, the promotion of "pet powder" promoted by cultural and tourism enterprises in the live broadcasting room online attracted many consumers to consult and place orders.

It is understood that this live e-commerce festival will last until the 28th of this month. Some participating cultural and tourism businesses said that the live e-commerce Festival covers the Mid Autumn Festival holiday and lasts until the National Day holiday. For businesses, it is just the opportunity to take goods by live broadcast and promote local cultural and tourism consumption during the two festivals.

Ms. Cheng, a citizen, recently paid close attention to the cultural and tourism live broadcast of the second live e-commerce Festival: "I planned to take a holiday with my family and children in the city in the Mid Autumn Festival, so I just took advantage of the live activities to buy some tourism products." Ms. Cheng was very interested in a preferential product of "Double Tour Package ticket + buffet dinner" in Guangzhou Changlong Panda Hotel. After comparing the prices, She found that the price of the studio was indeed very favorable, which was equivalent to about 60% of the original price. A package ticket basically solved the needs of the city tour in the Mid Autumn Festival. Ms. Cheng was also surprised to find that the terms of product return and change in the studio are flexible, such as full refund without appointment, refund at any time and refund after expiration.

The reporter learned that the cultural and tourism businesses participating in this e-commerce live broadcast Festival carried goods through video numbers, shaking tone and other platforms. Many products were customized for tourists' double Festival travel needs, and relevant platforms also gave some support to live broadcast businesses to help promote consumption.

According to the person in charge of the massive engine Guangfo local direct marketing center, this year's participation in the activities through the creation of the second live e-commerce Festival buffeting and local life shows is to cover the live e-commerce festival activities in a "Online + offline" way to more diversified consumer categories, so as to meet the new consumer demand of cultural, business and tourism integration.

(source: Guangzhou Daily)