American Retailers Are Pulling Away From Europe, But They Are In Fashion.

It is understood that Retail business in the US European retailers are now seeing a good opportunity to expand rapidly in the United States, which was impossible before. Let's take a look at the world's clothing and shoe net.

Credit Suisse estimates that the United States will close 8600 retail stores this year, which has exceeded the total number of stores in the financial crisis in 2008.

But what is interesting is that European retailers are taking advantage of the fact that American retailers are pulling away.

According to the Wall Street journal, by the end of February 28th this year, H&M has opened 16 new stores in the United States, and the total number of shops in the United States is 484. "We have not entered all the shopping centres we want to enter," said Nils Vinge, spokesman for H&M investment relations. "There are still many opportunities for physical stores."

Competitors of H&M ZARA It is also expanding. In 2016, there were 10 new stores in the United States. By the end of January 31st this year, the total number of stores in the United States was 78. The pace of expansion of ZARA has covered the whole world. At the beginning of this year, ZARR announced that it will open 280 new stores worldwide in one year, which is equivalent to the total expansion in 2016. At the same time, ZARA will enter new markets, such as 5 New Zealand and Vietnam.

The expansion of ZARA also includes the diversification of corporate brand. In order to enable consumers to have more choices and meet the needs of different consumers, they will continue to develop their brands of Bershka and Pull&Bear.

The retail market in the US is bleak. As of now, there are 19 retailers in the United States that have gone bankrupt this year, including RadioShack, Payless and so on, which is more than last year's total (18).

But European retailers still do not want to let go of this huge market. According to Ou research, the apparel market in the United States is a $274 billion market and the largest clothing market in the world.

Last month, the US sports retailer, Eastern Outfitters, went bankrupt, and Britain's largest sportswear and equipment chain Direct Sports bought the company. They thought, "this will help them take a place in the physical stores in the United States."

The Irish discount clothing brand Primark entered the United States in 2015. It will open eighth stores in June this year, and will expand the store area by 20%. Princess Kate's favorite brand, Reiss, entered the US market in 2005, and has only opened 8 stores in New York and Boston. But the recent expansion accelerated suddenly, and opened two new stores in New York last year, and opened a store in Miami earlier this year. The Superdry brand in the UK now has 20 stores and plans to open 5 new stores this summer and fall.

These European brands are similar in spirit, as the H&M official said, "people in our industry are closing up and leaving, which certainly gives us a lot of opportunities."

"European retailers think that this is a good opportunity for them to expand rapidly, which is not possible before," said Brandon Famous, CBRE manager of the US real estate consultant. But the problem is Small international brand But can not enjoy this level of treatment. These small brands usually choose the best location, such as the high flow mall, but now they are doing well.

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