Can Silpada Company Create Brilliant Future After The Death Comes Back To Life?

Buffett's jewellery company Richline Group has announced the purchase of family jewellery

Assets of Silpada Designs.

These assets include "Silpada" brand names, all jewelry and jewelry.

And pure silver and

Jewelry inventory.

Silpada's official website has been suspended, but it is clearly marked that "Silpada will return after equity changes".

Silpada was founded in 1997. From its inception to Buffett's income, what did the company experience?

Family gathering direct sale, as the name suggests, is sold by independent sales representatives through family gatherings (Party-Plan).

This unique way of sales has enabled Silpada to grow rapidly as the largest silver producer in North America. It has more than 200 employees and more than 30 thousand sales representatives. Its products extended to handbags and accessories, and expanded to Canada and the United Kingdom, with an average annual income of $230 million.

However, after the merger, the two sides did not go hand in hand to glory, AVON business continued to slump.

In view of the revival, the company launched a new Stylemaker direct marketing plan in January: the certification fee is reduced to $129, the seller can enjoy the 25%~30% Commission, the $50 recommendation fee, and the personalized website.

The plan also introduces a new Shopbox model.

Each Shopbox contains 15 Silpada products (value $1000), and sales representatives can try, share and sell to their friends.

If it can not be sold within 14 days, it can be sent back to the original packaging. The company does not charge any fees.

The company will launch 6 different Shopbox in one year.

Does it sound like the $8 million 700 thousand A round of financing this year, and the US orders the jeweller Rockbox every month, but it is $19 per month.

Silpada's authentication fee can be taken in Rockbox with 6 boxes.

After being acquired, Silpada will become one of Richline's only 2 Internet brands. It may no longer adopt the direct selling mode, and the founder will also withdraw from brand management.

As a wholly owned holding company of Buffett Berkshire Hathaway Inc, Richline, as a well-known jewelry manufacturer and distributor in the United States, has global distribution, retail channels, department stores, TV shopping and Internet sales channels.

In 2007, Buffett bought two famous American jewelers, Bel-Oro International and Aurafin LLC, and merged them into Richline Group, which has become the largest jewelry company in the United States.

Fashion capital Road (ID:Fashion-Finance) believes that the acquisition, Richline is a good reputation of Silpada and the brand influence in the jewelry industry. At the same time, it hopes to introduce new brands and increase the layout of the Internet.

Silpada's product design is diverse. Most retail prices range from $30 to $300, which is very suitable for Internet channel sales, and is conducive to attracting young consumers.

In addition, don't forget that asset acquisition, though not disclosing the terms of the paction, can be imagined as a good deal for Richline.

Despite the twists and turns, Silpada, a brand that had been loved by consumers, was finally able to continue.