Shop Sales Promotion Skills Performance Rose Linearly

Sales promotion is literally understood as "sales promotion", which is to communicate with individuals, organizations or groups through information dissemination and persuasion activities, so as to directly or indirectly encourage them to accept certain goods or services.

There are still many distinct differences in the promotion activities with single brand manufacturers: Manufacturers' activities highlight their brand and sales promotion, while sales promotion should highlight the performance of individual brands and categories, as well as focus on the whole store to achieve comprehensive quality and quantity improvement.

From the perspective of stores, its promotional purposes are mainly as follows:

1, encourage customers to buy in large quantities and rapidly increase the total sales volume of stores.

2, bring fresh feeling to customers and deepen the impression of a certain brand.

3, strive for potential customers to try to buy, make

Familiarity with products (new products) as soon as possible to promote sales of new products.

4, enhance the brand image of the store.

5, old products and backlogs should be cleaned up to reduce high inventory.

6, attract competitors' customers to change existing consumption habits, snatch customers and attack competitors.

Innovation is a "secret" to achieve "breakthroughs" in sales promotion, and an effective way to snipe other brands to follow up and intercept.

If there is no innovation in the form of activity, it simply depends on playing the special price.

To carry out such activities, it is impossible to achieve good results.

In today's increasingly homogenized sales promotion methods, we must fully differentiate the innovation and promote the design of the sales promotion and advertising.

From the perspective of retailing, there are three key words in this definition: 1, "information dissemination", mainly refers to the promotion and atmosphere creation of promotional advertisements; 2, "communication", mainly refers to on-site sales promotion, oral presentation and shopping guide reception; 3, "Persuasion", which mainly refers to efforts to achieve final pactions through promotional efforts such as buying gifts, reducing prices and selling skills.

These three key words constitute the most important work items in the implementation of retail promotion, which we must focus on in the preparation and execution of sales promotion.

Consumers in the final decision to buy that part of the economy, known as the "dangerous leap", which means that consumers are very delicate, often because of some minor problems in peacetime to give up the purchase, vigilance is very high.

Under such circumstances, it is particularly important to grasp the details of execution.

Throughout the promotional activities, from small to poster design and posting, to the promotion process refinement and on-site implementation must pay attention to details.