Flexible Pricing Makes Clothing Store "Off-Season Not Light".

The so-called "discriminatory pricing" means that companies can use different prices to maximize profits for different customers.

For example, a company produces different kinds of silk scarves and brand names. Although their cost and quality are almost the same, they can also sell different prices even in the same dealer because of different brands (brands). This is "discriminatory pricing".

Firms using discriminatory pricing can get higher prices than any "single price" for customers who are very willing to buy a brand.

By adopting the discriminatory pricing strategy, the manufacturer can get another part of the customers who are willing to give a low price.

The value and quality of products are the most important factors in product pricing.

The value and quality of products are the most concerned, sensitive, influential and substantive aspects of customers.

The so-called "value for money" means that good goods can sell a good price.

Even in the buyer's market, good goods should be in a reasonable price range, "gold is always shining."

You know, objectively, there is such a customer group. They firmly believe that "people do not know goods, money knows goods".

If after the Spring Festival, eager to make a substantial reduction in the price of good products, some consumers will be skeptical, unwilling to buy cheap goods, and willing to buy "good value for money" good products, even if the price is higher.

For certain

Even if

Not too high, the value and quality are also common, but because the market is hard to find this product, you can push the boat forward, raise its price high and wait for the buyer to buy it.

Some of these products are willing to pay a high price.

From that, you can get high profits.

The ancients said: cheap is not good, good goods are not cheap.

But you have to do reverse thinking. Isn't there another idiom called "good quality and low price"? Maybe you can't achieve the true sense of "good quality and low price", but you can set up your clothes in the hearts of customers, which is "cheap and fine," which is enough.

Robbing others

Before setting a price, set your price lower.

This gives other dealers a small room for maneuver.

Because you have opened the market through a low price strategy, and they want to compete with you, so you have to set the price lower.

But this will make their profits lower, and you have already expanded the market because of the low price strategy, and have accumulated word of mouth, so even if they lower the price, they can not compete with you.

Moreover, although the profit of the garment industry is very large, the price of each clothing store will not be too different from the vertical comparison.

Customers will choose the clothes store that they believe more in the same price.