Semir Qiu Jianqiang: Keep Running And Strive For "Creating A Generation".

< p > Qiu Guang and < a href= "//www.sjfzxm.com/news/index_f.asp" > Qiu Qiang > /a > father and son have been running with Semir for 15 years. It has jumped out of the narrow sense of traditional family businesses and changed to standardized management.

They also created a nearly 10 billion Chinese casual wear listed company.

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< p > Qiu Jianqiang ranked fifth in the 2012 Hurun youth rich list, but he is not the "two generation" in the usual sense.

He and his father were entrepreneurs of a generation.

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In his understanding, in the 15 years of development, Semir has gone through three stages of development. Until 2009, the cooperation with McKinsey made it clear and clear strategic development plan, and realized the pformation from quality to quantity.

He believes that this is the choice for family businesses to adapt to the development of the times, and also for the longer development of Semir.

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< p > Semir group was founded in December 18, 1996. It is famous for its "virtual operation", known as "a href=" //www.sjfzxm.com/news/index_h.asp "casual wear" /a "enterprise and no regional group.

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At the beginning of P, Zhou Pingfan, founder and group chairman of Semir, Qiu Guang's strong father and general manager of the group, was determined to "spread Semir brand to every corner of the world, every consumer's heart", implement the strategy of "brand development", take the development way of "combining growth with growth", promote marketing power by cultural force, and the chain stores all over the more than 2800 big rivers in South China.

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< p > according to the strategy of "a href=" //www.sjfzxm.com/news/index_h.asp "brand" /a "development and the establishment and implementation of channel standards by Semir, a partner made by McKinsey to Semir, the group aims to achieve a sales scale of 35 billion and keep the market share increasing by 30% annually.

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< p > on corporate culture, Qiu Jianqiang also has a unique perspective of the new generation of entrepreneurs.

He insisted on the idea of employee first, because he thought that only the staff were satisfied, the guests would be satisfied, the staff were not satisfied, no guests would be satisfied.

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< p > in the media interview, he also shared the three work experience of self mockery as "old man in 70s". First, it is full of harm and humility. Second, accumulation and work can not go straight to the sky. It is a tortuous process. You must learn to do it yourself. Third, work is for life, and it is very important to be unhappy.

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