Wu Jianmin, Chairman Of "Shu Lang": Fashion Pathfinder And Navigator

In the past ten years, show long Chairman Wu Jianmin Always adhere to the "sunshine women, Shu Lang life" cultural philosophy, led the Shu Lang people to explore the dream of fashion, launched in succession, such as Shu Lang, Mei Teng, GOGIRL and other independent innovation brands. In the new ten years, Wu Jianmin will lead a team with an average age of 25 years to continue to pilot. Fashion brand building 。

A person who chose to do women's clothing instead of government and business took ten years to create a clear and cheerful brand road, and built the first position of Chinese women's clothing in the north and the top three in Chinese women's wear. The rise of Shu Lang owes to Wu Jianmin's accurate prediction of macroeconomics and insight into the market environment. He accurately grasped the economic development situation and promoted the realization of leapfrog development.

　 Explore the way and fashion helm Shu long

At the beginning of the construction of sulang, it was in the economic downturn. But as the founder of the company, Wu Jianmin always adhered to the six plus one mode of independent innovation brand strategy and product development, raw material procurement, warehousing and logistics, wholesale operation, terminal retail, and highly productive manufacturing link. In the global economic crisis of 2008, Shu long waited for the opportunity to launch. It not only implemented the expansion of the three and four phases of the company, but also started the operation of third women's clothing brands, showing the strong internal strength of the company.

The temperament of an enterprise depends on the temperament of the helmsman. Shu Lang's brand positioning is reflecting Wu Jianmin's pursuit of Shu Lang's mood.

Shu Lang's success in the field of clothing industry in Shandong has taken the lead in achieving a historic leap towards the independent innovation of women's clothing brand. In the north and even China's vast areas, it has pioneered the historic breakthrough of the fashion independent brand, provided a vivid and wonderful case for the transformation and upgrading of the traditional industry, and set an excellent example for the Chinese people to create their own national brand.

　 Encourage new people to navigate fashion brand building

Shu Lang is not a family enterprise. Its chief executive secretary is 24 years old, the chief designer of the brand is 23, and the media director is 25 years old. The average age of the staff is only 25 years old. When a reporter asked why he was so bold to open up new people and dare to use new people, Wu Jianmin said: "Shu Lang was originally a young brand and needed young people's thinking and inspiration to grow along with this brand. For everyone, ability is the most important and has nothing to do with age."

In such a company composed of fresh troops, continuous replenishment of fresh blood has become the top priority of Wu Jianmin's work. In November this year, the third "Qilu Cup" college student costume design competition was successfully concluded by the company named "Shu Lang Cup". A total of 228 people from 10 schools in Shandong Province signed up for the competition. They received nearly 500 entries for creative costumes and costume paintings, and 57 of the finalists. 30 of the final paintings and 27 of the creative costume series were made up of 100 pieces of clothing.

Wu Jianmin said that sponsoring this design competition is to build a platform for students to display original works and academic exchanges, and speed up the pace of training original and innovative talents. At the same time, it can also deliver more talents to the society and achieve a better vision of win-win development. Through the contest, Shu Lang also found many excellent young talents to join Shu long.

The culture of sunshine should also have a clear order and fair reward and punishment policy. In 2009, it was a year of rapid expansion. The expansion of factories, the launch of new brands and the rise of average profit margins provide a more reliable impetus for the future development of enterprises. In this regard, the leaders and staff of various departments have made arduous efforts. For this reason, Wu Jianmin was motivated by a BMW car for 4 heads of departments. Although the material reward is superficial, it has caused a sensation in the whole company, because the average age of the leaders of these 4 departments is only 30 years old, which makes the vast majority of young people yearning for the company and full of confidence and motivation.

This is Su Lang's corporate culture, a new understanding of the relationship between man and nature rooted in oriental culture. Based on the north and across the country, Shu Lang always takes the essence of Qilu culture as the matrix, forming a sunny and healthy enterprise culture, and actively absorbing foreign forces in the process of endogenous growth, so as to achieve the harmonious blend of eastern and Western cultures. {page_break}

　 Boost transformation and guide cluster branding development

As the president of Yantai garment industry association, Wu Jianmin strengthens the internal exchanges and cooperation between industries, and takes the leading role of the leading enterprises of Shu Lang as the leading role, and guides the Yantai garment enterprises with qualified and competent capabilities to complete the transformation to their own brand innovation.

"The future development of Yantai's clothing industry must build its own industrial chain. Only in this way can we cultivate its own brand". At the same time, he set three goals for the new association: the short-term goal is to develop a group of enterprises that are willing to create their own brands and have the ability and conditions to create their own brands in the counties and cities. The medium term goal is to try to make textile and clothing the pillar industry of Yantai's economic development through the development of three to five years. The long-term goal is to build Yantai into a seaport city with the reputation of "melon and fruit fragrance and wine fashion" through the efforts of several generations of Yantai costumes, so that the garment and fashion industry will become a beautiful business card of Yantai city.

Under the meticulous cultivation and full support of Yantai Garment Association and Shu long company, there are now more than 10 processing enterprises outside Yantai, which have already embarked on the road of developing from external processing to independent brands. Laiyang Jin Rui Ying garment company is a typical example of success. As a company engaged in foundry for many years, although Jin Ruiying has rich processing experience, it has never set foot in the domestic market, and faced many difficulties such as weak research and development, imperfect terminal sales and so on. But Jin Rui Ying insists on working with Shu Lang to take the road of independent brand development. In October this year, Laiyang Jin Rui Ying clothing company, under the leadership of the general manager, took a hundred backbone team to Shu long to learn the advanced practices and experiences of Shu Lang's brand building.

"Every enterprise in our country is a member of the Yantai garment industry cluster. As far as possible and without reservation, I share the experience of my enterprise operation with all the enterprises. I hope we can develop together and enhance the overall level of Yantai's clothing industry. Only with the overall level of a region, can every enterprise be competitive in the whole country." Wu Jianmin talked about it.

Today, Jin Ruiying has mature processing technology in brand clothing, and has successfully established its own clothing brand. It has become a model for the transformation of external processing to brand enterprises. It has guidance and reference significance, and this is only a microcosm of the Yantai clothing association led by Wu Jianmin to promote the development of the industry.