14 Years Of Hard Work And Hundreds Of Millions Of Assets

On November 13th, in 1996, Hu Xiaowu, a 24 year old Yongjia native of Wenzhou, went to Urumqi alone and came to this strange city.

In June 2010, sitting in the office of nearly 100 square meters, looking out of the window, all the trees and trees were familiar with the city. Hu Xiaowu was already the Xinjiang Jiasheng source.

Hu Xiaowu said that over the years, the times have changed, and he has invested more and more fields. But what remains unchanged is his belief: "as long as there is integrity, enterprises will have the chance to be bigger and stronger."

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Urumqi: located at the northern foot of Tianshan Mountain, the capital of the Xinjiang Uygur Autonomous Region, the center of Xinjiang's politics, economy and culture, and an important gateway to the opening up of Western China. Historically, Urumqi is a major town on the ancient Silk Road.

Throughout Xinjiang, Urumqi.

When he came to Urumqi in 1996 and stood on the vast land outside the Great Wall, Hu Xiaowu's mood was not good.

He has been in business for several years, but his business has never been better.

Although he earned some small money before, the failure of the clothing business in Shandong suddenly turned the 24 year old lad into a poor man.

Not only that, he still owed 330 thousand yuan in debt to his friends.

The whole family was frugal to help him pay interest of 5000 yuan a month.

Many of the old folks who were watching business were making a lot of money. Hu Xiaowu, who believed he had the ability, was very unhappy.

But the days will go on.

"As long as there is a business to do, there is bound to be a chance to turn around, and there will always be an early day."

This is his conviction.

This was also the reason why he asked his friend to lend 200 thousand yuan to help him go to Urumqi to become a "Red Dragonfly".

If you can't afford to rent a shop, you can rent a wall.

With Wenzhou's "Red Dragonfly" leather shoes, Hu Xiaowu came to Urumqi and settled down in a small shoe town.

"Borrowed 200 thousand yuan, most of them are used to order, so I can't afford to rent the store in the shoe city."

Hu Xiaowu said, "in the end, I consulted with the owner of a shoe shop, renting a wall in the shop, equivalent to 1/3 of this facade, and put on a shoe rack and put a table to open the door."

Hu Xiaowu recalled that the area on display at that time was about 3 square meters, while the floor area was only 1.8 square meters.

"Compared with the current Red Dragonfly franchise store, it is really shabby."

With business, Hu Xiaowu began to study the market in Urumqi.

"At that time, the footwear market was very irregular, and there was no brand to speak of.

The same pair of leather shoes may sell at a high price of 500 yuan in the morning, but at night they may only sell 100 yuan.

Chaos! I feel that I can not be like them, should take the branding operation, unified pricing, support the customer's train of thought.

"At that time, the colleagues in shoe city felt that I was doing this very strangely and felt that I was a poor boy who did not know how to" adapt ". Sooner or later, he would be swept out of the house.

But in fact, I gradually succeeded; although some consumers were questioned at the beginning, but later, as the brand awareness of Red Dragonfly increased, they gradually accepted it.

In April 1998, Hu Xiaowu opened the first store of "Red Dragonfly" in Xinjiang and became the general agent of "Red Dragonfly" in Xinjiang.

It was also in that year that he paid off debts he owed two years ago and accumulated about 2000000 yuan of capital.

From commerce to industry to finance

Since 1998, Hu Xiaowu has been expanding the scale of Red Dragonfly leather shoes. At present, there are 105 Red Dragonfly stores in Xinjiang.

But with the expansion of his strength, he was no longer satisfied with the trade industry and began to switch to industry.

In 2001, Hu Xiaowu set up a cotton processing plant in southern Xinjiang.

Buy local cotton and then sell it to downstream businesses.

In 2006, he joined hands with 9 Wenzhou people, who took the "land king" at the price of 110 million yuan near Urumqi railway station, and built a "land King international city" integrating shopping city, office building, hotel and residence on the "land king".

Now, Hu Xiaowu's action has turned to capital operation.

In the first half of this year, he has bought two large farms in southern Xinjiang.

Next, he hopes to promote the listing of forest and fruit enterprises through capital operation and become the Xinjiang forestry giant.

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The bigger the company, the greater the responsibility.

Hu Xiaowu is 38 years old. In the 14 years he came to Xinjiang, he was elected the top 10 outstanding young people in Xinjiang. He also donated 7 hope primary schools to the local community.

"However, I still feel that we have not correctly recognized me, as well as the group of Zhejiang businessmen."

Hu Xiaowu told reporters, "we really make money, but the way to make money is not speculation.

I think the bigger the company is, the more responsibility it will have to bear.

A foreign media interviewed me before.

I said we are concerned about the great development of Xinjiang and the resources of Xinjiang. What we can report is that we Wenzhou people are going to enter the territory to fry resources.

Actually, this is not the case.

As early as 2002, when he entered the cotton spinning industry, he invested hundreds of millions of yuan to set up a cotton stalk paper mill.

"Such a paper mill can only produce corrugated paper.

In the past 8 years, from the perspective of economic efficiency, there is no income at all.

But we still insist on doing this; because with such a paper mill, the local cotton stalk originally could only be made into firewood and sent to my factory for 300 yuan / ton.

This year, Hu Xiaowu also invested in a government directed diversion project in Hami.

Investment of 270 million yuan, with a 135 km long pipeline, the Tianshan snow water to the south slope of the Tianshan Mountains, can solve the problem of drinking water and industrial water in Hami.

"Social benefits have always been the focus of our attention."

Hu Xiaowu said, "I think if an enterprise wants to make money, its business must first benefit the public, so that it can develop for a long time.

Those who only think about making money for a while and constantly hype to drive up prices are unsustainable.