Adidas Signed Chelsea 8 Years Ago
On October 25th, after 2-0 easy victory over wolves, Chelsea continued to lead in the Premier League scoreboard. Last season, the Premiership double champions had a fairly good start this season. Ancelotti's team had already led the match to 8 points, and on the sidelines, they had good news. Adidas The renewal of the 8 year equipment sponsorship contract allows them to catch up with the best Red Devils in business development each year, far more than Arsenal and Liverpool.
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On Friday, Chelsea announced that he would renew his contract with Adidas for 8 years, and the new sponsorship contract would continue until 2018, but neither side had announced the exact amount of the contract.
According to the United Kingdom
media
The figures for the two days reveal that the total amount of the new 8 year contract is between 175 million pounds and 200 million pounds, which means that the annual amount of sponsorship awarded by Chelsea is doubled.
Chelsea spent a lot of money in 2005 to buy out the contract with the original and then signed a contract with Adidas. At that time, the two sides signed for four years. The annual sponsorship fee was about 10 million pounds, and now the new 8 year contract is close to 200 million. This means that Chelsea can get 22 million -2500 million a year from Adidas. However, it is revealed that the sponsorship contract is linked to the team's achievements. But if Chelsea repeats the glory of last season, it won't be a problem to get the full amount.
The blues and Adidas's new sponsorship contract has helped them catch up with Manchester United. The latter signed an amazing contract of 13 pounds and 303 million pounds in 2002 with Nike. On average, they received about 23 million 300 thousand pounds of sponsorship fees from Nike every year, and stayed in the Premier League for a long time, and now Chelsea has been able to fight against them.
Arsenal and Liverpool have a big difference from the blues.
Nike
There was 8 million pounds, the contract lasted until 2014, and the annual contract of 10 million pounds per year between Liverpool and Adidas expired in 2012. This year there was a renewed contract between the two sides. It is said that the contract amount may rise to 150 million in 10 years. But with the performance of the Red Army this season, it is possible to win such a renewal.
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