Create A Cool Clothing Store In Hot Summer.

In the hot summer season, clothing sales also ushered in the off-season of the year. In order to fight for the market, businesses have been using all kinds of skills to start from the details, but in any case, the clothing store only makes customers feel comfortable and cool, so that they can choose their favorite clothes quietly.

   Background music must be soft and gentle.

In summer shopping, background music is a very important factor that affects consumers' shopping experience. It directly affects consumers' right to decide on consumption.

If the background music is not appropriate, it will seriously affect the sales of clothing stores. For example, if the background music volume of a store is too loud, people will have to raise their voice when they interact with each other. It creates a sense of impatience and uneasiness that leads to unintentional shopping.

A survey was conducted in Xidan street, Beijing. There are more than 10 stores running shoulder to shoulder, so various stores have spared no effort to broadcast popular songs to attract the attention of passers-by.

According to the survey, nearly 60% of consumers expressed dissatisfaction with the layout of the store's background music. Especially for consumers over the age of 30, the rate of dissatisfaction accounts for more than 85% of the total number of respondents. Many consumers think that music is loud enough to cause speech to roar, which undoubtedly creates a sense of impatience and uneasiness, resulting in unintentional shopping.

If the background music is gentle and comfortable, it will create a cool and comfortable shopping environment for customers, so that customers can feel comfortable buying. In summer, some light music, such as electronic organ, piano, Violin and other musical instruments, is the most suitable.

Elegant and soothing music also reflects the brand image of a clothing store and the overall management level of the company. Therefore, the store that makes brand clothing in summer should make an article in this detail.

Color in clothing display

Summer continuous high temperature, people easily appear restless, so the use of blue and white to show the sense of refreshing, cool colors on the main color; but summer is also a good season for sports, so some high saturation and colorful colors have become the first choice for summer, especially some sports, surfing brands, but also entered the season of colourful and colorful competition.

Many brand clothing will have a dominant color in design, and even a large number of clothing styles will be launched in a single color series. Therefore, summer clothing display can not deliberately choose cold colors. Then we should have a uniform display according to the color of the clothing, and we can divide the area, so that we can arrange the lively colors in order to minimize the irritable feeling that color brings to people.

When interviewed by local shopping malls, reporters found that they attached great importance to the display effect, such as some white, fruit green, pink and light blue were the main colors of clothing display.